All this is planned right when Samsung could launch the successor to the Galaxy S III or sometime after it is launched. As we already know Samsung could be fiddling with its own 1080p resolution smartphone coupled with a faster quad-core Exynos processor, so the timing seems perfect for LG to ruin the party of its South Korean brethren.
Additionally, HTC has already launched the Droid DNA in the US, which has a 5-inch 1080p display and is expected launch its international variant soon, so HTC will have a head start on both companies. Having said that the 1080p resolution will not go mainstream till Samsung and LG also come up with devices trotting the 1080p resolution.
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